Universal Analytics will stop as of July 1, 2023, prepare now for Google Analytics 4

As of July 1, 2023, the data processing of Universal Analytics will cease. The software can then no longer be used and Google Analytics 4 is the only supported version of Google Analytics. Start collecting your data in GA4 now to be prepared for the future.


What will happen?


The old Universal Analytics will no longer process new data. You will still be able to view older data. Without Google Analytics 4, you will no longer have current data as of July 1, 2023. After 1 July 2023 you will still have access to the previously processed data in Universal Analytics for at least 6 months. We know that this data is important to you and recommend that you export these reports in a timely manner.

After 1 July 2023 you will still have access to the previously processed data in Universal Analytics for at least 6 months. We know that this data is important to you and recommend that you export these reports in a timely manner.

What are the benefits of GA4?

GA4 is the new way data processing will take place through Google. Some of the benefits include:

  • Improved user tracking
  • Improved insight using AI predictions
  • Improved visualization of data
  • Improved segmentation possibilities
  • Privacy enhancement to help you as a company stay GDPR compliant

Need help? We are happy to do so through the following 3 steps:

  1. We do an analysis of the current situation
  2. Based on this we will make an advice for an implementation plan
  3. After this we can realize the implementation of GA4 for you.

Do you want more information about the possibilities? This email address is being protected from spambots. You need JavaScript enabled to view it..