strategy
Michael Bottenheft
Head of Strategy
The position your brand will be in next year, or in five years, depends on what you do today, right now. The role of digital is becoming ever more important in every aspect of business operations. It calls for a different, new approach to strategy. You can no longer build brands simply through advertising. Interactions between brands and consumers increasingly take place in the digital world, and every touchpoint counts. That has opened up opportunities to boost growth, but it can also be a pitfall that weakens a brand.
What can we do for you? We will work together with you to develop a long-term plan, and help you handle the rapid, digitally-driven changes taking place in today’s business landscape. We can help you make the right choices developing a sustainable brand with a competitive advantage.
data &
technology
Mark Grooteman
Head of Data & Technology
The marketing heartbeat of any organization is driven by the marriage of data and technology. Digital innovations enable new ways of communication or drastically improve marketing and customer care efficiency. With an exploding number of marketing technology companies, navigating through the technological woods seems virtually impossible. And yet today's marketers are expected to achieve growth and at the same time show a profitable return on every marketing investment.
The biggest challenge is targeting investment in a way that will have a direct impact on business results. The increasingly complex technological landscape is making it more difficult to combine data from multiple sources. The implementation of a dashboard is the most important step towards improved data-driven decision-making.
We help advertisers to analyze data in a smart and scalable way, and guide them through the ever-changing technological landscape. Our approach:
Identify
We help you discover the hidden gems in your current data & technology landscape.
Advice
Agnostic advice, whether it’s about a completely new implementation or about optimizing your current technological capabilities. Design of a future-proof road map.
Onboarding
Through our proven onboarding methodologies, we help you implement and adopt new technologies quickly. Setting you up for success.
Optimize
Our responsibility doesn’t end with implementing the technology. Our specialists help you achieve the best return on your investment by turning your data into actionable insights.
commerce
Oscar Levi
Head of Commerce &
Performance Marketing
Consumers today have so much to choose from, and the divide between brands and providers, digital and physical, is getting smaller all the time. This means commercial strategies are continuously evolving and becoming increasingly complex as to keep up with technological advances and rapidly-changing consumer behavior. Points of sale have shifted from the high street to e-commerce, and to new marketplaces that can be combined with offline channel strategies and partnerships.
There is a growing demand for more accountable digital marketing for omnichannel commerce results, regardless of whether sales are going through the company's own e-commerce environment, via marketplaces, or a physical store.
We develop integrated and sustainable commerce strategies for our clients so that they can exceed the expectations of tomorrow's consumers. The starting point is your existing business strategy and our own in-house digital maturity model, which we use to formulate a growth plan for order management, data management, feed distribution, digital marketing, customer services, payments, and much more. Our advice is always focused on how to increase revenue via digital and get a better ROI, while optimizing your Customer’s Lifetime Value.
people
Mattijn Duinhoven
Operations Director
In the modern digital era, brands and organizations are constantly searching for ways to get more in-house control over all the various digital components that influence their brand and business performance. The optimization of your digital infrastructure is an important part of this process, but ultimately it is the total sum of the right people, the right technology, and the right strategy that creates a foundation for accelerated growth.
Finding and binding people that understand the complex digital landscape is a key element to success. As it is people that embrace change and adapt your company to the ever-changing environment, digital talents need to be present. However, for many of our clients finding these people is a constant struggle.
- The experts are not available / interested in your company
- The experts are not up-to-date with the latest technologies & trends
- The amount of work for a digital role is too limited for permanent staffing
We’re the Online Company who have been active in the digital world for over 15 years. During this time, we’ve had the pleasure of working with many digital talents and we still work with them today. Some of the people we work with are also available for interim jobs to help bring your company to the next level.
We believe that an investment in knowledge always pays off. The development of your teams is part of our service, that’s why we offer:
- Ad interim
- Team-as-a-service
- Talent Academy
media
Michael Bottenheft
Head of Strategy
Behind every successful brand is a compelling story. And compelling stories need to be told. They deserve an audience. That is where media comes in. We can help you identify your story, and how to reach your audience. Via your owned media or paid media. With the right content and inspiring creatives. We can help you with both advice and the practical implementation. From search engine marketing to social, and from programmatic advertising to influencer marketing.
Our high-end media division can handle the entire process for you, or act as an extension of your in-house department to accelerate existing processes. We are always looking for the right connection with cross-media, something we have become experts in over the last 15 years.
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